![]() ![]() Paying homage to the Star Wars universe is nothing new. Here’s just a small sampling of what some companies have done to mark the day on social media. Increasingly the day has become an opportunity for Fortune 500 companies-eager to connect with the movies’ legions of adoring fans-to link their brands to the Star Wars mystique a fact that’s becoming more apparent with each passing year. It’s also a time when marketing managers begin thinking up innovative ways to honor the Star Wars legacy. The amplifying effect of social media has only intensified the day’s popularity, raising awareness among casual fans, while inspiring new generations of Star Wars disciples.īut May the 4th has become more than just a commemoration for the young at heart. ![]() ![]() Once every year, the inner sci-fi geek in all of us gets a chance to reclaim a sliver of that wide-eyed wonder of youth, and unite with like-minded souls in a nostalgic embrace of the pop-culture phenomenon that imbued an entire generation with the solemn precept, “may the force be with you.” Thirty-seven years after the original Star Wars movie hit the big screen, May the 4th has become a force all its own-a day fans across the world come together to pay their respects to the galaxy’s most culturally significant space drama (apologies to Star Trek fans) and to celebrate its enduring legacy. ![]()
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